Public Awareness Committee Report to AAC Nov. 10

Public Awareness Committee Report
November 10, 2010

The Committee had t-shirts made. We sold them at our booth on Pit Bull Awareness Day. At that event, we talked to many people about Austin’s more toward becoming a No-Kill city.

We have post cards that we will be handing out at events and leaving at local businesses. Amy’s Ice Cream has agreed to allow post cards/brochures in their stores. We are contacting other retail businesses, asking to leave materials in their establishments.

The committee secured the web address (URL) www.AustinNoKill.org. The Web site will consist only of a single page with the logo and four links: one to the adoption page of the TLAC web site, one to the foster page of the TLAC web site, one to the volunteer page of the TLAC web site and one to the donate page of the TLAC web site.

We presented the proposal to have the Mayor and City Council declare that 2011 is The Year of The Companion Animal. We plan to have a press conference shortly after Jan. 1 to publicize this declaration.

The committee secured the pro bono service of MOSAK Marketing. The company will develop a marketing plan, design brochures and print advertisements. They have offered to design a web site. They will also investigate the potential for donated space for print advertising.

We will have a booth at the “Day of Action” event at the Austin Pets Alive shelter on Nov. 20. We will sell t-shirts, distribute marketing materials and talk to people about the move toward No-Kill.

The committee is researching having booths at other events, expanding beyond events that are dog-centered.

Amy’s Ice Cream has agreed to allow brochures in their stores. We are contacting other retail businesses, asking to leave brochures in their establishments.

Efforts to recruit Committees members with professional backgrounds in marketing, advertising and public relations continue. The Austin chapter of the Public Relations Society of America (PRSA) has agreed to ask their membership