November 3rd Public Awareness Committee Meeting Notes

Public Awareness Committee Meeting Notes

Wednesday, November 3rd

I Marketing
A. Discuss our progress in our marketing/branding campaign

Mosak Advertising and Insights www.mosak.com is working on marketing material for us. They are doing all the work pro bono. Mosak will also include an estimate on printing expenses.

Included in their work is a website, ad buy, tri fold brochures, and poster

B. Logo, Marketing Company, T-Shirts, Stickers, Postcards, Flyers, Website, Website address
We have a logo donated by an anonymous artist.

Piret has printed T-shirts with the logo.

Gina ordered post cards to hand out to the public at events as well as stores around Austin

Trish mentioned the great impact bumper stickers have. Committee will work on this

Website address is www.AustinNoKill.org . Committee discussed a link on TLAC’s website to this web address for more Public Awareness info as well as volunteer opportunities.

ACTION ITEM # 2 – Meghan Turner suggested that the No Kill logo would be on TLAC’s home page and would link to a portal page that would then link to other pages. Ms. Fraga said she has to check about the logo. Piret Sari-Tate agreed to send the logo electronically to Ms. Fraga who will check on whether it can be approved to be on home page.


II Funds
A. Our funds are $0
B. Donations fund request plan
C. Friends of TLAC/Umbrella non-profit group

Committee members have been using their own funds for printing and booth expenses.

ACTION ITEM #1: We agreed to submit our work (marketing and public relations materials) to Patricia Fraga, City of Austin staff member liaison to committee for approval and use by the City. Ms. Fraga will compare to the city plan for use of $53,000 out of the General Fund and let us know if the two plans can be merged. If the $53,000 cannot be used, we can then discuss possible action regarding request for Donations Funds.


III Year of the Companion Animal
A. Proposal sent to AAC

Committee needs to work on the plan for Year of the Companion Animal.

Need a way to get earned media. We are looking at the declaration as a media splash to get attention and coverage for all Austin animal current events over the next year.

ACTION ITEM # 3: Brad Beam will research the council’s schedule for next year and bring a proposal to the AAC. We will plan the press conference for a “non-Council” Thursday. Ms. Fraga volunteered to research and plan the press conference.


IV Public Relations Society
A. Media Strategy, Press List, Press Releases, etc
B. Volunteers from PRSA?

Gina has contacted the Public Relations Society in an effort to obtain pro bono public relations work.

Main task will be to create a 24month calendar of events to create a campaign which coincides with national animal campaigns such as Spay/Neuter month, adopt a dog month, National Pit Bull Awareness Month

We will also invite members of Public Relations Society to join our Public Awareness Committee

V Public Events (pet related and other)
A. Volunteers to research events, booth costs, etc

Adette has agreed to research public events (pet related and non-pet related) to host public awareness booths. Examples include Farmers Markets and Pet Festivals around Austin. She will need volunteers to help with organizing and participating in these events.

Ms. Fraga asked if anyone might be interested in participating in Pet of the Week. Pat Valls-Trelles suggested Adette Quintana (who was at the meeting and agreed) as well as Tara Stermer who was not at the meeting. Ms. Fraga was interested in both.


VI Flyers at local establishments
A. Amy's Ice Cream has agreed to do this
B. others?

Members will contact local businesses for permission to display our flyers/postcards.